Vacature Senior Shopper Marketeer Solliciteer


As a Senior Shopper Marketeer Off Trade (retail), you are part of our Off trade Category and Shopper marketing team, which helps reinforce the position of Alken-Maes as a partner to our customers. The team ensures the positive evolution of availability, visibility and sales of our brands at the points of sale. In this job, you work closely together with the Marketing department and with the Key Account Managers. You report to the Head of Category and Shopper Marketing.


  • You translate the marketing strategy for the brands in your portfolio into visibility and actions at our customers and points of sale (PoS)
    • You frame recommendations regarding the promo strategy for assortments and innovations for the brands in your portfolio
    • You develop activation tools for your brands for use in the PoS
    • You are responsible for the communication on key projects between Marketing and the Off Trade department (Field, Key Accountant Manager , Channel Marketing)
  • You manage the Shopper marketing budget for your brands
  • You will be in charge for the development of our e-commerce strategy. This means exploring and evaluating the visibility, availability, activation and opportunities in that area. You constantly scan the market for new opportunities in order to connect and engage with new platforms
  • You bring the understanding of shopper behaviour to the next level




  • You have a Master’s degree or you are equivalent through experience
  • You have at least 5 years of professional experience from which 2 years in a Trade Marketing or Category Management role, preferably in a FMCG or a similar environment
  • You are a digital native
  • You have a keen interest for beer
  • You are a creative mind and you see every challenge as an opportunity
  • You work in an organized manner and you are an excellent planner
  • You have an entrepreneurial but critical mind and you are always looking for improvements
  • You are a team player
  • You have good communications skills and you find it easy to maintain contacts with different stakeholders
  • You are eager to learn, with the ambition to grow within the job and within our organisation
  • You are fluent in English and fluent in Dutch or French
Afdeling Sales Off Trade/Retail Regio Antwerpen - Anvers Locatie Mechelen Type Vast contract, onbepaalde tijd Uren Fulltime Werkdagen Dag

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